our story

De Noche is a jewelry business founded by Alicia Berrios, a proud Latina entrepreneur with a passion for sourcing unique and beautiful pieces of jewelry. Alicia's journey in the jewelry industry began ten years after she arrived in the United States from El Salvador, where she was born and raised. Throughout her life, Alicia has always had an entrepreneurial mindset, even at a young age. She helped her parents make ends meet by selling bananas and fresh cheese from door to door.

Now, with the help of her daughters, Alicia has turned her passion for jewelry into a thriving business. De Noche is a reflection of Alicia's creativity, determination, and dedication to her craft. Each piece of jewelry is carefully selected with high-quality materials and attention to detail, ensuring that every customer receives a beautiful piece that they will treasure for years to come.

As a Latina-owned business, De Noche is committed to empowering and supporting other Latina entrepreneurs and women in business.